Carefree Cave Creek Chamber of Commerce News

The chamber has endorsed this magazine as it follows the essential ingredients to reaching tourists:

Word of mouth – Concierges, information centers

Internet – Rich media, pod-casts.  

Relevant Content – User friendly, digest size monthly travel publication

The following is offered:

Availability – Concierge’s desks, visitors centers, dining establishments, selected malls.

Distribution:  350 locations Statewide. Distributed monthly (you can change your ad to suit the season)

Rich Media :  For your place of business, a 360 degree virtual tour,  15-20 picture slide show, link to your website.  All rich media can be down loaded to iPods, PDA’s and high end cell phones.

A once a year special edition for the Cactus League. Circulation of 50,000 copies between February 15th and March 31st.

Advertising rates: If you are a Chamber member, you will receive incredible introductory rates.

Be sure to request a Key Magazine demonstration soon, so that you can be in the next edition.

There will be a section in the Magazine for Carefree and  Cave Creek, the Chamber will lead the section with a full page advertisement. 

1.)    DEMOGRAPHICS ·        Over 31 million tourists visit Arizona each year. (Up from 30 million last year)

·        Visitors spend over $17.5 billion dollars annually (which is an increase of about 10% over last year)

·        99% dine out, 73% visit an attraction, and 56% of visitors shop at a mall or retail outlet

.·        Phoenix/Scottsdale was rated the nation’s top hotel destination by the Zagat Survey of frequent travelers.

·        The typical visitor to Arizona has an average income of $73,380 and will spend approximately 4 nights (highest length of stay in 6 years).

·        For the Scottsdale area, the average visitor income is over $100,000 annually and the average length of stay is 1 ½ weeks.

·        62% of all visitors are leisure travelers, while 38% visit for business or convention reasons.

·        Arizona has domestic participation rates well above the US average on sightseeing, National/State Parks, Historic Sites and Golf visits.  8 out of 10 visitors plan to return for future visits.

Reference: Arizona Office of Tourism

It is very important for all of us to understand the behavior of tourists in order to best meet their needs, as well as to understand how to most effectively market to them. 

1.)    PROACTIVE PLANNERS -        

 Need to have a full agenda laid out in advance of travel/trip-        

Families and Groups- Move throughout the State.

These are the people who will research travel online, ahead of time and know Exactly where they are headed and when.  They tend to be families and groups of people, who begin in the Scottsdale/Phoenix area and then move throughout the state.

The online offering of the magazine is essential in reaching these visitors prior to their arrival, and can reach internationally. 

2.)    REACTIVE RELAXERS - 

I’m too tired just getting out of town… I’ll figure it out when I get there. 

 I’ll pick up some materials from the concierge.”- .

Move throughout the State

These people rely on the concierge and the printed materials available to them upon their arrival.

The concierge portion of our comprehensive program is essential here.

3.)    PLANNERS/RELAXERS

 A little of bothThis is the kind of visitor who will most likely say “I saw these three things online. .

Which do you think is the best choice?” .

 This type of visitor utilizes both the online offering and the opinion of the concierge.    

 We would like to thank – Kathleen Cowdin of Arizona Key Magazine (Travel Guide) for supplying this information